Packaging Design

Having developed packaging solutions for every supermarket in the UK, Realms founder-Christopher Payne, can offer clients a wealth of experience in the entire process of developing innovative and successful packaging design.

Realm has a very strong track record in developing own label, exclusive label and branded products. Realm can offer you more than just design skills, right through from concept development and name generation, through to liaising with the producers on how they will actually produce the final product, barcode efficacy, legal requirements, outer case packaging and so on.

Brands developed have gone on to sell successfully in many countries outside the UK including the USA.

Wine is a specialist area and a dynamic market where the goalposts are constantly changing, especially in the low and mid priced segments. You need to be developing and rolling out new concepts and ideas all the time, to offer buyers and ultimately consumers excitement in the category.

Whatever your product area, talk to Realm about developing your concept and we will work with you to develop the positioning, branding and packaging design. We can also find the right partners for you to work with in labeling and packing the product..

Inject some innovation and creativity into your offering based on commercial objectives. Bring Realm in to develop or to support your existing NPD team to take things to the next level.

Some innovation highlights:

At the forefront of the 'flying winemaker' concept, working with some of the worlds top winemakers from France, Australia and New Zealand.

Developed* the first, original 'concept' screw cap wine - 'Marc Xero' which became a huge success in the UK. Well before screw caps became a worldwide staple.
*Jointly with Mark Denison who deserves credit for the original concept.

Developed the only successful 'crown cap' wine seen in the UK. Original Zin and original Sin.

Developed unique labels for the the 'Argentine Sparkling' wine boom in the UK.

Developed original and contemporary labels from Spain-helping to take Spanish wine to new levels in the UK market. Shedding their outdated, traditional image.

Introduced the first Carmenere into the UK supermarket sector.

Developed concepts for the first wines from Puglia in Southern Italy.

Developed the UK's first low calorie wine based on real Chardonnay.